Who We Are

NoireFitFest officially launch online via a streaming platform, Zoom, on Sat 19th September, 2020. A full day of wellness and fitness, that was created to accommodate for both fitness enthusiasts or complete fitness novices, to take part and immerse themselves in fitness activities, taught by Black fitness professionals and expert influen

NoireFitFest officially launch online via a streaming platform, Zoom, on Sat 19th September, 2020. A full day of wellness and fitness, that was created to accommodate for both fitness enthusiasts or complete fitness novices, to take part and immerse themselves in fitness activities, taught by Black fitness professionals and expert influencers, all of whom excel in their varied fields of fitness, tailored to your....our needs.

We understand the importance of visibility in an industry that we believe has largely ignored the black community. NoireFitFest is a safe space of inclusion, using Wellness and Fitness professionals to encourage, engage and share their knowledge of the benefits of a healthy lifestyle.

Lorraine Russell decided to pursue a career in the fitness industry after turning her life around after years of battling with her own weight issues.

Coming from a very sporty family, Lorraine always had a love of sport, taking up many varied sports as child into her teens years, ranging from swimming, ice skating, judo, dance and running 

Lorraine Russell decided to pursue a career in the fitness industry after turning her life around after years of battling with her own weight issues.

Coming from a very sporty family, Lorraine always had a love of sport, taking up many varied sports as child into her teens years, ranging from swimming, ice skating, judo, dance and running track. However, like many teenagers, once puberty hit, and being left to her own devices to eat unlimited unhealthy foods during her time in secondary school, Lorraine’s weight began to spiral out of control.

Weighing her heaviest at one point (around 17 stone), she struggled to lose weight, even though she was still very active in her sporting activities. After a number of years dissatisfied with her health and fitness, Lorraine decided to make significant changes to the way she trained and ate.

She started documenting her progress via her social media platforms, gaining attention from followers who asked if she could train them. The requests soon helped her reach two significant decisions in her life. One was to qualify as a personal trainer, the other was to compete in a body building show.

She managed to reach both goals set within a year and a half, competing for Pure Elite (Bikini category) and the PCA (Physical Culture Association) in their bikini trained category.

Now Lorraine uses her knowledge and experience to create amazing events centred around health and fitness.  She has worked with a variety of brands and notable influencers in the industry, to add to the unique experience of NoireFitFest events and activations